Part VIII. Effort, pay and poverty. Effort for payment : a tale of two markets / James Heyman and Dan Ariely – A behavioral-economics view of property / Marianne Bertrand, Sendhil Mullainathan and Eldar Shafir – Part IX. Seeking Happiness. Zeroing in on the dark side of the American dream : a closer look at the negative consequences of the goal for financial success / Carol Nickerson … [et al.] – Income / Bruno S. Frey and Alois Stutzer – Experienced utility and objective happiness : a moment-based approach / Daniel Kahneman – Part X. Social norms and culture. “Economic man” in cross-cultural perspective : behavioral experiments in 15 small-scale societies / Joseph Henrich … [et al.] – Does studying economics inhibit cooperation? / Robert H. Frank – What sustains social norms and how they evolve? The case of tipping / Ofer H. Azar – Part XI. Preferences. Tom Sawyer and the construction of value / Dan Ariely, George Loewenstein and Drazen Prelec – Do people mean what they say? Implications for subjective survey data / Marianne Bertrand and Sendhil Mullainathan.