Attitudes and behavior

A review of the literature on the relationship between attitudes and behavior (A-B) shows that most A-B studies yield positive results large enough to indicate that important causal forces are involved in human behavior but not large enough to suggest that attitudinal responses can serve as mechanical substitutes for behavioral measures. Promising trends noted in A-B research are (a) the improvement of attitudinal measures themselves, (b) the development of multiple indicators of behavior, (c) the investigation of nonattitudinal forces that influence behavior, and (d) the identification of those behaviors, if any, that cannot be predicted from attitudinal responses. (5 p ref) (PsycINFO Database Record (c) 2007 APA, all rights reserved)