Introduction / Marcel Das, Peter Ester, and Lars Kaczmirek — Internet survey methods : a review of strengths, weaknesses, and innovations / Jolene D. Smyth and Jennie E. Pearson — Internet surveys as part of a mixed-mode design / Edith D. de Leeuw and Joop J. Hox — “True” longitudinal and probability-based Internet panels :… Continue reading Ethical considerations in web surveys
Keyword:
Designing effective Web surveys
The importance of design for Web surveys — The basic building blocks — Going beyond the basics : visual and interactive enhancements to Web survey instruments — General layout and design — Putting the questions together to make an instrument — Implementing the design.