Two studies examined the impact of subjective experiences on reports of attitude certainty, intensity, and importance. In Exp 1, Ss with moderate or extreme attitudes toward doctor-assisted suicide generated 3 (easy) or 7 (hard) arguments that either supported or countered their opinion toward the issue prior to indicating the strength of their attitude. Ss with… Continue reading Forming judgments of attitude certainty, intensity, and importance: The role of subjective experiences