Examined the impact of recipients' mood on the processing of simple, persuasive communications and on subsequent behavior. Following the assumption that affective states inform an individual about the state of its current environment, positive (compared to neutral or negative) mood reduced S's motivation to systematically process both content information and contextual cues. Exp 1 demonstrated… Continue reading Affect and persuasion: Mood effects on the processing of message content and context cues and on subsequent behaviour