Formal features of rating scales and the interpretation of question meaning

Examined studies that move beyond scale polarity and the use of positive vs negative numbers to address the general proposal that formal features of rating scales provide information that respondents use in interpreting the substantive meaning of the question. Study 1 explores the impact of numeric values on respondents' interpretation of vague quantifiers. Study 2… Continue reading Formal features of rating scales and the interpretation of question meaning

The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews