M. Fishbein and S. Middlestadt (see record 1996-17168-001) proposed that all “noncognitive” influences on attitude change are mediated through changes in beliefs and their evaluative implications. This proposal is evaluated in light of recent research into different processes underlying mood effects on attitude judgments. Whereas some process assumptions (mood congruent recall and mood-induced differences in… Continue reading Moods and attitude judgments: A comment on Fishbein and Middlestadt