Emphasizing the role of information accessibility and categorization processes, the authors have proposed the inclusion/exclusion model (Schwarz and Bless, 1992a) as a general framework for conceptualizing assimilation and contrast effects in social judgment. Building on theorizing by Barsalou (1987), Herr et al (1983), Kahneman and Miller (1986), and Martin (1986), the model offers predictions about… Continue reading The size of context effects in social judgment