This reprinted article originally appeared in (Personality & Social Psychology Bulletin, 1990, 16[2], 331-345). (The following abstract of the original article appeared in record 1990-27521-001.) Conducted 2 experiments with 162 female university students to examine the impact of happy and sad moods on the processing of persuasive communications. In Exp 1, sad Ss were influenced… Continue reading Mood and persuasion: A cognitive response analysis