Sufficient and necessary conditions in dual-mode models: The case of mood and information processing

We focus on the distinction between sufficient and necessary conditions of systematic and heuristic processing. This distinction is addressed in the context of a specific domain of research: the influence of mood states on processing strategies. We first review empirical research into the interplay of affect and cognition, drawing on examples from persuasion and person… Continue reading Sufficient and necessary conditions in dual-mode models: The case of mood and information processing