Demonstrates that thinking about a given politician may result in assimilation as well as contrast effects in evolutions of the politician's party. Participants were 146 German college students in Exp 1 and 32 in Exp 2. Assimilation effects were observed when an experimental categorization task elicited the inclusion of a highly respected politician in the… Continue reading Context effects in political judgement: Assimilation and contrast as a function of categorization processes