83 university students generated an evaluative judgment about a target person on the basis of his behavior that had both positive and negative implications. In a previous phase of the study, unrelated to the judgment task, the relevant trait categories were primed. Half of the Ss were reminded of the priming episode. A contrast effect… Continue reading Awareness of the influence as a determinant of assimilation versus contrast
Keyword: Assimilation (Cognitive Process)
Context effects in political judgement: Assimilation and contrast as a function of categorization processes
Demonstrates that thinking about a given politician may result in assimilation as well as contrast effects in evolutions of the politician's party. Participants were 146 German college students in Exp 1 and 32 in Exp 2. Assimilation effects were observed when an experimental categorization task elicited the inclusion of a highly respected politician in the… Continue reading Context effects in political judgement: Assimilation and contrast as a function of categorization processes