Ethan Kross lead the second research at the University of Michigan. There were slight differences to this project. First, they wouldn’t show the participants disturbing photos. Instead, participants had to recall unpleasant memories from their past. Second, the researchers used functional magnetic resonance imaging (fMRI).¶¶The results?¶¶The participants’ brain activity was similar to the volunteers at Michigan State.¶¶Both studies show that it takes less effort to practice self-control through self-talk.