The widening gap between political affiliation and consumer sentiment

Independents’ confidence tends to land somewhere between that of Democrats and Republicans, “and that is something that hasn’t changed. We’ve seen that now through across three presidential administrations.” Marketplace November 21, 2025 Joanne Hsu, Surveys of Consumers, Survey Research Center

Political partisanship has become so persistent in sentiment surveys that some economists say it’s getting harder to accurately measure moods of consumers. Surveys of Consumers director, Joanne Hsu, tells Marketplace that looking at how independents feel is a better gauge of sentiment,

Independents’ confidence tends to land somewhere between that of Democrats and Republicans, “and that is something that hasn’t changed. We’ve seen that now through across three presidential administrations.