The science of influencing people: six ways to win an argument

Prof Ethan Kross at the University of Michigan, and Prof Igor Grossmann at the University of Waterloo in Ontario, Canada, have shown that this strategy increases “psychological distance” from the issue at hand and cools emotionally charged reasoning so that you can see things more objectively. During the US presidential elections, for instance, their participants were asked to consider how someone in Iceland would view the candidates. They were subsequently more willing to accept the limits of their knowledge and to listen to alternative viewpoints; after the experiment, they were even more likely to join a bipartisan discussion group.