Nisbett’s work explores East-West differences in perception and value of individualism

Richard Nisbett’s work on culture and cognition suggest significant differences between Westerners and East Asians in terms of causal reasoning, categorization, leaning, and perception that impact their view of the world around them. In this NYT opinion piece on how the modern economy has influenced a shift in Western ideals toward greater narcissism and individualism, Will Storr cites Richard Nisbett’s findings that Easterners and Westerners not only think differently about the world, but “they’re literally seeing a different world” that values collectivism and egalitarianism.