Poynter has launched a new podcast aimed at tackling some of the biggest challenges facing fact-checking and misinformation. Our first episode addresses a question that fact-checkers have wrangled with for years: Who should they be writing for?¶¶To help answer that question, Brendan Nyhan of the University of Michigan and Amy Sippitt of British fact-checking project Full Fact spoke with me about who actually reads fact checks. Sippitt figured out that mostly politically active men read Full Fact’s work, while Nyhan found similar results in the United States.