The objective of the Americans? Evolving Values project is to create a barometer of American values and use it to monitor values over time. This regular and nationally representative survey will provide valid and reliable data about Americans? values. These data will inform public discourse and policy making about values in American society, detect trends over time, and answer definitively many of the questions asked by researchers interested in the question of values.
The composition of American society is changing as a result of economic globalization, unprecedented levels of transnational migration, and demographic changes such as aging. By measuring American values on a frequent and regular schedule, we can evaluate the effects of these changes on American society and the future of the country. For example,

How does immigration influence American values? Do immigrants adopt mainstream values and/or maintain their own values?

Do the values of different groups based on race, religion, wealth, or political ideology differ? Do these differences increase or decrease over time?

Are Americans divided when it comes to the most important values? Is there a ?culture war?? Are Red States getting redder and Blue States bluer?

Are the values of younger Americans different from the values of older Americans? Do these differences increase or decrease over time?

How stable are values? Do values change as Americans age?